Create A Hot Selling Affiliate Program
Selecting a hot selling and high-converting affiliate program is the key point to affiliate success. If a merchant gets 1 sale for 100 people who visit his website then that's 1 percent conversion rate. You see, conversion is really all about how much work you have to do to get those commissions. For example, you spend $5 on a (PPC)pay-per-click advertising campaignand you generate 200 visitors to the merchant's website, and that is a 30% conversion rate claim by the merchant. Also, let's say that the merchant is selling at $97 product and offering affiliates a 75% commission on each sale. Here's how the numbers break down.... 200 visitors @ 30% conversion = 60 sales. 75% commission on $97 = $72.75. So $72.75 x 60 sales = $4,365 - minus $5 invested in advertising = $4,360 commission, just doing affiliate. Simply good internet money.
Things to look out for include:
- Is this product correctly targeted ?
- How long has this merchant been in business? Has it been in the market at least 12 months or more? This is more important when dealing with physical products or services and not as hard a rule with things like ebooks.
- Put yourself in the shoes of a would-be customer. Would you buy from this product from this particular merchant? Does the merchant gives you enough information on the product it offers and after sales services?
You can check http://www.AssociatePrograms.com to see if this particular merchant is listed there. Normally high-rated or highly respected affiliate programs will have 1 to 5 'stars' associated with their listing, based on how other affiliates rate this affiliate program. Please also check if your merchant's product or program, whether is it managed by one of the large “affiliate program networks”, for example:
- LinkShare.com
- CommissionJunction.com
- ShareASale.com
You can simply find out whether these merchant's product past performance data through the 3 major networks listed above for better understanding whether should you affiliate for them.
